Advertise with Tails & Tips
Put your brand in front of pet owners at the exact moment they’re deciding what to buy, feed and book — through our daily newsletter, our site, and consented lead partnerships.
Packages
Most popular
Newsletter Presenting Sponsor
$250* per daily issue
- Top-of-email logo + 60-word message
- One link, one CTA
- Sent to every Tails & Tips Daily subscriber
- Click report within 48 hours
Newsletter Classified
$75* per daily issue
- 25-word text ad in the “Worth a look” section
- One link
- Great for small brands & local services
Site Display
$12* CPM (per 1,000 impressions)
- Header, in-article and sidebar slots
- Target by pet type or topic
- Run-of-site or category takeover
Sponsored Guide
$750* per article
- Clearly labelled “Sponsored” article
- Written to our editorial standards
- Featured in one newsletter issue
- Stays live permanently
Category Takeover
$1,200* per month
- 100% share of voice on one section (e.g. Cats)
- All display slots in that section
- Newsletter mention once a week
Lead Partnerships
$15–$60* per qualified lead (CPL)
- Pet insurance, telehealth, training, sitting & boarding
- Double opt-in consented leads
- Real-time delivery by webhook, email or CSV
- Exclusive or shared, by region or pet type
* Placeholder price — not a binding offer.
Who you’ll reach
TBDnewsletter subscribers
TBDmonthly page views
TBDaverage open rate
6pet categories: dogs, cats, birds, small pets, reptiles, fish
Audience figures are published once we have verified data from our newsletter platform and analytics.
Our standards
- Every ad and sponsored post is clearly labelled.
- Sponsors never get editorial control over our advice or recall coverage.
- We don’t accept ads for products under an active safety recall or making unsupported health claims.
- Lead partners receive only consented, de-duplicated requests.